1. DUFF BEER (THE SIMPSONS)
Undoubtedly the most illustrious beer to never exist (and then later exist), Duff Beer is a Simpsons staple, appearing in far more episodes than Comic Book Guy, Bumblebee Man and maybe even Millhouse.Seldom out of the hand of loveable waster, Homer Simpson, Duff is also available in Duff Light and Duff Dry, and is fiercely marketed by musclebound, bikini-girl flanked mascot, Duffman.Since making its way to the real world, Duff has been available in the UK and a number of countries since 2012, though was produced independently of The Simpsons brand and has resulted in a heap of court cases.
2. Pawtucket Patriot Ale (FAMILY GUY)
Pawtucket Patriot Ale is the local brand of beer in Quahog, Rhode Island. Brewed at Pawtucket Pat’s brewery, it is Peter’s drink of choice. Its symbol, The Pawtucket Patriot appears on the label and in advertising. The name “Pawtucket” comes from the town with the same name. After the Happy-Go-Lucky Toy Factory becomes defunct, Peter drifts for a while before getting his current job brewing Pawtucket Patriot Ale.
3. GIRLIE GIRL BEER (MARRIED WITH CHILDREN)
A oxymoronic ale favoured by Married With Children‘s patriarch Al Bundy (who’ll be more familiar to anyone under 30 as Modern Family‘s Jay Pritchett), and is the official drink of his anti-feminism club, NO MA’AM. Well, until Yoko Ono became the club’s official spokesperson, that is.
4. BUTTERBEER (HARRY POTTER)
Tasting “A little bit like less-sickly Butterscotch”, Butterbeer is a wizards’ favourite, served either from a chilled bottle or foamy tankard. Though sold for the bargain price of two sickles – 60 pence to you or I – the alcoholic content of the sweet tipple is inherently low (a sugar crash is more likely than a hangover) and deemed suitable for young, would-be wizards to imbibe. .Now freely available at the Wizarding World of Harry Potter in Florida’s Universal Studios, as well as London’s Harry Potter Studio Tour, it would appear life has quickly imitated (read: cashed in on) art, to reproduce the beverage for keeno Potter nuts.
5. DHARMA BEER (LOST)
A made up beer from a fictional research initiative, Dharma beer appeared in desert island mind f*ck series LOST.A project that started on the island some 30-something years before the plane crash that kicks off LOST (a time subsequently explored when the writers got bored/drunk and allowed characters to time travel), the Dharma Initiative comprised of scientists and free-thinkers that set up camp in the name of research. They brought with them a heap of plain-looking, indentikit provisions, which are still knocking about – albeit covered in dust and rust – when the plane crash survivors arrive in the late Noughties present.The beer itself must be pretty tasty, given that characters Sawyer and Jin are seen drinking the three-decades out of date lager, with Hurley noting it is “older thanRocky III, maybe even Rocky II.”
6. ENT DRAUGHT (LORD OF THE RINGS)
Despite its beery name, Ent-draught is more potion than it is lager, and is an invigorating water favored by the Ents (otherwise known as giant living trees).With varied magical properties, Ent-draught has been known to heal wounds, promote speedy hair growth and – in the case of Merry and Pippin in Lord Of The Rings: The Two Towers – make lowly hobbits grow taller (though eager LOTR fanboys will be first to point out this is only in the extended cut of the film).
7. LÖBRAU (FUTURAMA)
In-part parody of Löwenbrau beer, in-part ‘low brow’ pun, Löbrau is a Futuramabeverage available both in Fry’s native 20th century and also modern day 3000s, and favoured by the flame-haired character for no other reason than, “It has dots on it!”With the futuristic land spawned from Matt ‘The Simpsons‘ Groening’s meticulous mind, there are actually ample fake beer brands featured in Futurama, including Benderbrau Cold-Fusion Steam Beer (spoof of Anchor Steam Beer), Pabst Blue Robot (Pabst Blue Ribbon) and St. Pauli Exclusion Principle Girl Beer (not a clue).
8. ROMULAN ALE (STAR TREK)
Previously illegal from the early 2280s through to the 2370s, Romulan Ale is a highly-intoxicating blue beverage which – much like brandy – is believed to have certain medicinal benefits, but potent enough to make the seasoned drinkers such as Klingons, “instant drunk.”Despite its name, the fermentation process (and colour) suggests Romulan Ale isn’t actually a beer. Though having said that, it almost certainly isn’t an energy drink either – which is what Romulan Ale was created and marketed as when manufactured to promote JJ Abrams’ 2009 movie.
9. Pißwasser Pils (Grand Theft Auto IV)
A fictional lager of German origin advertised in-game with satirical intent. Correctly spelled “Pisswasser”, it is a German slang term for a watery tasting beer and literally translates to “pee water”. Is advertised in-game with the slogan, “Cheap German lager for export only!”
10. Hammersteen Beer (TWO AND A HALF MEN)
Subject of the lyrics of a jingle Charlie includes in the musical he writes for Jake’s class.